My Argentine Asado Journey

Hi, my name is Jason Pittock and I appreciate you being here. Argentine Asado has been a project I have been passionately working on for the last few years.

I hope you enjoy the content that inspires you to grill more and create memorable experiences that will stand the test of time.

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Born in the UK, raised in Argentina

I was born in 1993 in a small town called Bromley which is south of London, My early years and memories are being brought up in the UK. My mother was generally the person “in charge of all things food” in the house, and very rarely did my father “light a BBQ”.
I was not exposed to Argentine grilling until 2002 when my parents moved from England all the way to Argentina. The “Asado” meca!
Moving to Argentina changed my life in many ways.
At the time, the move to Argentina was such a big change in my life that I was taken in by the Argentine grilling method but I didn’t ever think that I would be where I am today. I was barely 10 years old and I enjoyed the “experience” around the Argentine grill but I didn't think that 15 years later it would become an integral part of my life.

During my teenage years, I grew to love the Argentine cooking space. My parents had settled for good in Argentina and I had made many local Argentine friends, these influences grew on me and my family. I remember being excited about “going to the butcher” every Saturday morning with my Dad to buy meat for our weekly cook-up! This was just the beginning, of a relationship with the Argentine cuisine which would lead to many warming memories. The connection with meat, fire, and holistic cooking invited me in, which I accepted.

More than just food, creating an experience

I don’t know the exact amount of times I have shared an Argentine Asado, but one thing I can be sure of, each Asado is an experience. It's the centerpiece of memories with friends, family, and even business partners. 

During my 20s I began to explore the Argentine culinary world and practice my Argentine grilling skills, one of my close friends who is an Asado master helped hone my craft and learn techniques that would serve me well in years to come. 

The more I explored the Argentine food scene the more I found how much it had to offer. Ever since I have had a firm belief that Argentina has so much to show and tell when it comes to food and fire! 

Argentine asado vs bbq

Mental health and my body

I found through the years, and especially during the pandemic, how important having a passion such as cooking or grilling was for my mental health. The enriching and rewarding experience of being in contact with food and the process changed me. 

It helped me connect with the present and enjoy a moment when things around me were not as positive as I would have liked them to be. 

Starting the Argentine Asado project

I started the Argentine Asado project in August 2022. My objective is to show the Argentine grilling experience in English to the world. Providing a window into this cultural heritage of the authentic Argentine Asado. 

Give Argentine cuisine a voice and elevate the Argentine Grilling to another level! 

At first, this “passion” project was me publishing recipes and articles on the website and recording some simple grilling videos on my YouTube channel.

Since then the website has grown and my channel too. Each week I like to publish content on my site and channel, as well as on my Instagram. 

You can access my socials here:

Beyond Argentina, breaking boundaries and creating connections

Since starting the website and channel I have made connections with people from all around the world. This is the most fulfilling part of having started Argentine Asado.
People sending me messages, comments, and engagement. I have sat down and discussed grilling techniques with Greeks, Lebanese, Australians, and Americans. This has helped me understand the importance of creating a network and building my community. I am thankful for all the opportunities I have had and the endorsements and support of all my friends, family, and community.

Salud my friends!

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